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in turn to larger mills , and was also an agent for Guinness brewing

barley. The importation of maize was a vital part of the operation.

This was ground into two important products, namely "fine meal"

and "coarse meal", and used with grain to make "balanced rations"

for animal feeding. TRIPLEX(XXX) extra meal was finely ground,

and used for breadmaking, especially in Kerry.

KB.Williams flour was one of the main products associated with

the mill. The flour was purchased initially from Ranks Quatertown

Mill, and later from Odlums. It was packed at source into suitable

bags made from cotton for sale to the market all over Munster. The

Williams flour was sold under various brand names, e.g. "Pride of

Erin", "Prosperity", and "Reliance". The empty flour bags were a

very important addition to the household wardrobe. Carefully

opened and laundered, they were transformed into bed sheets,

pillow cases, children's pinafores, and indeed many other household

garments. Unconsciously, KB. Williams sponsored many a team's

outfit, since players' togs (or shorts) made from the flour bags were

widely used. The printing was removed by boiling the garment. The

story is told that a footballer, whose shorts had not been put through

the washing procedure, had "Pride of Erin" emblazoned across a

certain part of his anatomy. These were the pre "Adidas", "Reebok",

"Puma", "Nike", and "O'Neill" days.

Many people in town remember the two Williams steam lorries

that operated between the mill and the railway, taking products to

the trains, and, in tum, collecting the imported maize. The lorries

were unique. propelled by steam generated from boilers on board the

lorries, something like the old steam engines widely used at the time.

The two drivers were Eddie (King) Sullivan and Paddy O'Sullivan.

During the


war KB.Williams


Sons supplied oats to the

cavalries in Europe, and also sent oats to India. This gives an

indication of the wide range of business activities enjoyed by the

company. At home in Mallow the mill was a busy centre for the

farming community. Many farmers kept some of their own grain at

harvest time, and later brought it to the mill for grinding into animal

feed for use on their own farms. The flow of horse-drawn vehicles to

and from the mill was a regular feature of daily life in town, thus

generating a lot of business in the various shops.

KB.'s forte in the milling business was his ability to purchase and

sell compound materials such as "Ground Nuts", "Soya Beans",

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