in turn to larger mills , and was also an agent for Guinness brewing
barley. The importation of maize was a vital part of the operation.
This was ground into two important products, namely "fine meal"
and "coarse meal", and used with grain to make "balanced rations"
for animal feeding. TRIPLEX(XXX) extra meal was finely ground,
and used for breadmaking, especially in Kerry.
KB.Williams flour was one of the main products associated with
the mill. The flour was purchased initially from Ranks Quatertown
Mill, and later from Odlums. It was packed at source into suitable
bags made from cotton for sale to the market all over Munster. The
Williams flour was sold under various brand names, e.g. "Pride of
Erin", "Prosperity", and "Reliance". The empty flour bags were a
very important addition to the household wardrobe. Carefully
opened and laundered, they were transformed into bed sheets,
pillow cases, children's pinafores, and indeed many other household
garments. Unconsciously, KB. Williams sponsored many a team's
outfit, since players' togs (or shorts) made from the flour bags were
widely used. The printing was removed by boiling the garment. The
story is told that a footballer, whose shorts had not been put through
the washing procedure, had "Pride of Erin" emblazoned across a
certain part of his anatomy. These were the pre "Adidas", "Reebok",
"Puma", "Nike", and "O'Neill" days.
Many people in town remember the two Williams steam lorries
that operated between the mill and the railway, taking products to
the trains, and, in tum, collecting the imported maize. The lorries
were unique. propelled by steam generated from boilers on board the
lorries, something like the old steam engines widely used at the time.
The two drivers were Eddie (King) Sullivan and Paddy O'Sullivan.
Sons supplied oats to the
cavalries in Europe, and also sent oats to India. This gives an
indication of the wide range of business activities enjoyed by the
company. At home in Mallow the mill was a busy centre for the
farming community. Many farmers kept some of their own grain at
harvest time, and later brought it to the mill for grinding into animal
feed for use on their own farms. The flow of horse-drawn vehicles to
and from the mill was a regular feature of daily life in town, thus
generating a lot of business in the various shops.
KB.'s forte in the milling business was his ability to purchase and
sell compound materials such as "Ground Nuts", "Soya Beans",
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